Def Jam, impressed with Roc-A-Fella’s early independent success, agreed to sign a joint venture with the young imprint on one condition: They needed seven albums from Jay. The skinny kid from Brooklyn’s Marcy Projects intended to drop just one album - a musical I was here statement - before partnering with a major label and falling back into a comfy executive role, becoming a vessel to launch hopeful Roc-A-Fella acts like Memphis Bleek and Christión into orbit.īut the industry had different plans. Reilly said in a statement “will help develop and inspire the next generation of entrepreneurs and innovators.If Jay-Z had his way back in 1996, this list would be too brief to warrant compiling. The NFL and Pepsi will work with the school and the local community on partnerships and internships, which L.A. Unified School District and is based on Dre and longtime Interscope Records and Apple Music executive Jimmy Iovine’s USC Iovine and Young Academy. In addition to the performance, the NFL and Pepsi are helping with the launch of the magnet high school Regional School #1 in South Los Angeles, which will open next school year as part of the L.A. Blige and Kendrick Lamar for joining me in what will be an unforgettable cultural moment.”ĭre is the connective tissue between each of the artists, having famously produced several songs and albums by each of the other four performers Dre produced the entirety of Snoop’s debut album Doggystyle, while Eminem and Lamar spent large parts of their careers signed to Dre’s Aftermath Records and each of the four artists has appeared on Dr. “I’m grateful to JAY-Z, Roc Nation, the NFL and Pepsi as well as Snoop Dogg, Eminem, Mary J. “The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” Dre said in a statement.
'The Show' Pulls Back the Curtain on The Weeknd's Super Bowl Halftime Performance
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